How we helped Glovo Achieved a Whopping 843% Increase in Organic Traffic and Skyrocketed Revenue from Organic Sources by 340%
A four-part approach that included in-depth research, strategy development, high-quality content production, and building backlinks.
Growth in Conversions
Saved $165,000 monthly in ad spending due to the increased organic traffic
Content Optimization
Increased by 843%, significantly boosting online visibility.
Organic Traffic
1682%
Dramatic Increase
Project Overview
Glovo, a leading food delivery app, had established itself as a strong player in the market through various marketing channels. However, they identified a significant opportunity to enhance their organic traffic and revenue through improved content marketing and search engine optimization (SEO). Despite success in paid marketing and other strategies, Glovo recognized that their organic channels were underperforming. To address this, they partnered with MOArt to develop and execute a robust content and SEO strategy aimed at maximizing their organic reach and driving sustainable growth.
Challenges:
- Low Organic Traffic: Despite a strong market presence, Glovo’s organic traffic was not growing at the desired rate.
- High Dependence on Paid Marketing: Glovo was heavily reliant on paid advertising, leading to high customer acquisition costs.
- Content Underutilization: Existing content was not optimized for search engines, limiting its effectiveness in attracting organic visitors.
Objectives:
- Increase Organic Traffic: Dramatically boost organic traffic through strategic content and SEO efforts.
- Enhance Revenue from Organic Sources: Shift the revenue mix by increasing contributions from organic traffic, thereby reducing reliance on paid marketing.
- Improve Content Performance: Optimize existing and new content to better align with SEO goals and attract high-intent traffic.
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Execution
MOArt implemented a comprehensive, four-part approach to elevate Glovo's content marketing and SEO efforts:
- In-Depth Research:
- Goal: Identify high-impact opportunities for growth in organic traffic and revenue.
- Actions: Conducted a thorough TOWS (Threats, Opportunities, Weaknesses, and Strengths) analysis to identify competitive keywords with high purchase intent. This research laid the foundation for a targeted SEO strategy that focused on the most promising areas for growth.
- Strategic Development:
- Goal: Create a content strategy that aligns with SEO goals and business objectives.
- Actions: Formulated a comprehensive content strategy that emphasized high-volume, competitive keywords. This strategy involved aligning content production efforts with SEO goals to ensure that all content was optimized for maximum search engine visibility and engagement.
- High-Quality Content Production:
- Goal: Produce search-optimized content that drives organic traffic and conversions.
- Actions: Created detailed content briefs to guide the production of high-quality, SEO-optimized content. Collaborated closely with Glovo’s content team to ensure that the content was not only informative and engaging but also aligned with SEO best practices. Regular reviews and updates were performed to keep the content relevant and effective.
- Promotion and Backlink Building:
- Goal: Enhance Glovo's domain authority and search engine rankings.
- Actions: Executed a backlink-building campaign targeting authoritative websites with a high domain rating. This effort was crucial in boosting Glovo’s search engine rankings and improving the overall effectiveness of the content strategy.
Project Results
The collaboration between Glovo and MOArt yielded exceptional results, far exceeding initial expectations:
- Explosive Growth in Organic Traffic:
- Glovo’s organic traffic skyrocketed by 843%, significantly boosting their online visibility and reducing their dependence on paid marketing channels. This growth was a direct result of the well-researched and strategically executed content and SEO plan.
- Substantial Increase in Revenue from Organic Sources:
- Revenue from organic traffic sources increased by 340%, showcasing the effectiveness of the strategy in driving sustainable business growth. This shift not only reduced customer acquisition costs but also improved overall profitability.
- Significant Savings in Ad Spend:
- The surge in organic traffic allowed Glovo to save approximately $165,000 monthly in ad spending. This cost-saving was a testament to the power of a strong organic presence and the value of investing in long-term content and SEO strategies.
- Enhanced Content Optimization and Conversion Rates:
- The continuous optimization of content, coupled with strategic backlinking, resulted in higher conversion rates. The content strategy not only attracted more visitors but also converted them into loyal customers, reinforcing the success of the campaign.
Conclusion
Glovo’s partnership with MOArt was instrumental in transforming their approach to content marketing and SEO. By implementing a well-structured, four-part strategy, Glovo achieved remarkable growth in organic traffic, increased revenue from organic sources, and significantly reduced their reliance on paid advertising. This case study highlights the transformative impact of a well-executed content strategy, demonstrating how targeted SEO and high-quality content production can drive substantial business growth and enhance market positioning.
For companies looking to replicate similar success, this case study underscores the importance of thorough research, strategic planning, and continuous optimization in creating a powerful inbound marketing engine.
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